Julia Molino is a consultant specializing in brand-building communications with an emphasis in publishing, licensing, and promotions. Clients include, among others, American Express, Coca-Cola, Discovery Channel, Harlequin Romances, and Marvel Entertainment.

Ms. Molino has over 15 years experience in publishing, having started her publishing with Harry N. Abrams /Stewart Tabori & Chang, the preeminent publisher of art books and illustrated design and cookbooks in the United States at the time.

Ms. Molino then moved to Marvel Comics, where she established a licensed publishing program that included children’s books (sold to Random House, Golden Books and Disney among others), as well as adult and young adult novels and illustrated books sold to Berkley/Putnam and Boxtree in the UK. As part of her role at Marvel, she hired concept developers, writers and illustrators to develop the line and create prototypes, as well as overseeing and approving art and editorial for the books.

After establishing her consulting business, Ms. Molino worked for Meredith Corporation (publisher of Better Homes & Gardens and Ladies’ Home Journal), where she developed custom communication programs for companies including: Eastman Kodak, Hershey’s Chocolate, and Healthy Choice. Here again, she lead the creative team in design and editorial direction for her clients. Similarly, she developed new business for American Express Custom Publishing (publishers of Food & Wine and Travel + Leisure) including a glossy magazine exclusively for the Auberge Resorts and Spas.

Earlier, Ms. Molino was responsible for selling the illustrated cookbook Everyday Chinese Cooking to Clarkson N. Potter, creating the marketing concept of mother-daughter authors and overseeing the hiring and styling of the photographs and recipe editing. In addition to highlighting the cultural heritage of China-born chef and restaurateur Leeann Chin and her youngest daughter Katie Chin, a budding chef born and raised in the Mid-Western part of the United States, the book reflected the ease and health benefits of Asian cuisine. The authors are now regular guests on the Today Show and in early ‘04 will begin airing a PBS cooking show: Double Happiness: Everyday Chinese Cooking. Multi-platform marketing plans include a 10,000-copy sale of the book to 50 Leeann Chin Inc. Restaurants.

Ms. Molino recently partnered with Hollywood producer Ken Atchity of AEI Literary Management as a New York representative specializing in similar corporate-sponsored multi-media projects and integrated marketing programs for books, magazines, merchandise and films and is working with The Writer’s Lifeline to help new writers develop their work for sale as books, films and corporate print promotions.